Company
The path
The Volcke Aerosol Connection has over 50 years of experience , developing and manufacturing sprays and aerosols, providing full service to brand-owners and private label customers.
We continue to focus on new product development and a market-driven strategy, aimed to achieve important goals and specific targets in all business divisions of the Group.
As a family company, we believe that we can make the difference through our people. Our slogan is: “Good People are the Mark of a Good Company”and our key values are: transparent, solver, together, respect.
The food division, a part of Volcke Aerosol Italy srl and mostly focused on private label manufacturing, beyond cosmetic, pharma and medical devices divisions, always required a specific focus, due to the potential of the business and the niche characteristics. Especially because the products are 100% Made in Italy.
In the food industry, the growing presence of disruptive technologies, digitalisation and the search for new experiences are already influencing key players and their business models.
Consumer demand has changed. The authenticity of the products and Made in Italy are also becoming increasingly relevant in new lifestyles, especially in pastry and bakery, with major attention to creativity and art inspiration.
Our vision changed and so, our project. It evolved as the market trends do, and the food division became the first step to reach this evolution. Promoting and developing our new food brand is our main target. We have a clear vision that identifies the brands’ s concept for the future.
We believe in tradition, in hard work and in good people. We believe that these 3 elements are strongly connected to a natural evolution of the market and of the world itself.
VIA DELLE ARTI brand is our new food project starting from 2024.
On Via delle Arti is where everything was born, this is where everything continues. It’s a path, an ascending road that truly leads towards conquest and continuous development thanks to research, the artistic, creative approach, innovation and the far-sighted vision of its creators, disseminators of knowledge. Thanks to training and information, this path is increasingly becoming a tangible reality.
Awareness, relevant differentiation, value, accessibility and emotional connection – drive customers from being aware of a brand to preferring the brand, to being loyal to the brand, to insisting on the brand — accepting no substitutes. The brand positioning that we are building goes in this direction and the constant quality improvement projects for the existing product categories, starting from the sprays, our core business, and the development of new ones will open the “doors” to new European but mostly US, Japan and Arabic markets with specific formulas, maintaining the versatility and the performances. The internationalization project will help us expand the sales worldwide and gain new markets., being supported by a strong marketing & communication strategy.
VIA DELLE ARTI requires commitment and a new beginning. To be continued…